Areas of Expertise
12 years designing digital products used by millions.
Here's where I do my best work.
- Product Design
- Web and mobile. Flows, interfaces, prototypes, design systems. The full stack of product design work.
- Web Design
- Designing and shipping websites for startups, studios, and personal projects — from one-pagers to full editorial sites.
- AI & Prototyping
- Fluent with Figma, Claude, Stitch, v0, and whatever ships next month. I prototype to learn, not to impress.
- Research & Strategy
- Good design starts with a well-defined problem. I run discovery, interviews, and synthesis — turning ambiguity into direction the whole team can move on.
- Stakeholder management
- Most design problems are people problems. I've navigated competing priorities, difficult reviews, and tight timelines without losing the craft.
- Teamleading
- I've led teams, mentored juniors, and run hiring. Equally comfortable as IC or leading level.
Featured companies
CV
Senior Product Designer, 10+ years shipping products used by tens of millions across luxury commerce, fintech, cybersecurity, gaming, and health. I lead design end to end, mentor designers, and partner with product and engineering to turn ambiguous, high-stakes problems into calm, high-converting experiences. Certified Usability Analyst. Fluent in AI-augmented design workflows.
Core strengths: Product strategy · End-to-end UX/UI · Design systems · Cross-platform (web & mobile) · User research & usability · Prototyping · Team leadership & mentorship · Stakeholder management · AI-assisted design (Claude, ChatGPT, generative imagery)
- 1stDibs - Senior Product Designer (2025–Present)
- Own the buyer-facing and seller iOS experiences for the world's leading luxury marketplace. Leading a full overhaul, modernising the design system and driving cross-platform parity while pushing a mobile-first approach across the org.
- Freelance - Product Designer & Consultant (2020–Present)
- Part-time partner to startups and established brands: taking products from first idea to shipped MVP, setting design direction as a hands-on lead, and building out design teams. Advise on usability, conversion, and product strategy when a fresh senior eye is needed.
- Eneba - Senior Product Designer (2023–2025)
- Designed high-traffic commerce for a European gaming marketplace with 10M+ users. Balanced aggressive conversion targets with real usability, shipping at speed without sacrificing craft.
- Corner Case Technologies - Senior Product Designer & Teamlead (2022–2023)
- End-to-end design across client projects from Zurich to Vilnius, concept through handoff. Mentored designers and led the UX practice. Spearheaded design and brand for Auroli, an AI-powered ADHD health platform spun off as a funded startup.
- Nord Security - Product Designer, NordVPN (2020–2022)
- Shaped the experience for one of the world's most-used VPNs, 12M+ global users. Built and maintained the cross-platform design system, shipping features at pace in a security-critical product.
- NFQ - Product Designer (2019–2020)
- Designed complex UX/UI for aviation, logistics, banking, and fintech products reaching millions daily — clients including KAYAK, HomeToGo, and SIXT. Specialised in making dense systems feel effortless.
- MailerLite - Web Designer (2016–2019)
- Helped grow an email platform to 1M+ customers, doubling year on year. Drove conversion via landing-page design with the SEO team and shipped new products, bridging design and front-end code.
- Discovery Education - Junior Product & Front-end Designer (2015–2016)
- Designed and built collaborative classroom apps (Discuss, QuickFire, TeamUp), delivering a cohesive cross-device learning experience used in schools.